Sula Vineyards selects Sonnamera Pte Ltd to distribute their range of wines in Singapore

Sula Vineyards selects Sonnamera Pte Ltd to distribute their range of wines in Singapore.The country will get to experience some of Sula’s most popular wines like Cabernet Shiraz, Sauvignon Blanc, Dindori Reserve Shiraz, and Riesling.

Abhay Sharma, founder, CEO of Sonnamera, said, “Over the past few months with the onset of Covid-19 the off-premise consumption of wine has driven rapid growth in the category, we expect this trend to continue to be strong for several months as more meals are cooked at home and home entertaining takes precedence over dining out.

As India’s largest wine brand, Sula is well-positioned to participate in this growth story, not only with the local Indian population who is familiar with the brand but also with the mainstream Singaporean consumer who is experiencing a newfound love for cooking and would like to pair their food with an exotic wine.

"Sonnamera will make Sula available across Singapore so that consumers can look forward to experiencing a "Sip of India" on any occasion.

According to GlobalData, Singapore’s wine market will grow at a rate of 5.1% (CAGR) and reach a market value of US$1.4 billion by 2021.

Sula wines are now available online on Redmart, and selected stores.

 

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